After an initial brainstorm, and putting the focus on current users, we managed to establish a list of people clearly differentiated from each other users. We crossed those profiles with user data analysis to determine the final list of 3-5 people will form.
These people chosen are related to the main behaviors observed during user research. All use with a relatively high frequency image library. From a maximum of 2 or 3 times a day to twice a week, to be a priority tool in the execution of its task.
Finally there are 5 profiles representative of our users
• Andrea, bold, committed and alternative, journalist.
• Diana, fashionista, blogger, lover trends and party.
• John, distracted ceramist and rural entrepreneur.